Clinical Research Salesforce Strategy Guide
✓ Free Download

Know where your
clinical research
process breaks
in Salesforce.

A self-assessment guide organized around the five stages of clinical research operations — from RFP and feasibility through study startup, patient recruitment, and enrollment visibility. Free. No cost. No catch.

Five-stage leakage checklist — specific to clinical research operations
Key Salesforce objects for each stage — what should be there and usually isn't
Clinical Research Salesforce Maturity Model — five stages from spreadsheet-dependent to AI-ready
Automation opportunity map — where flow automation earns its place per stage
AI-readiness prerequisites by stage — what needs to be in place before AI works
ROI calculator — build the business case for fixing it
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Clinical Research Salesforce
Strategy Guide
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Organized around the five stages
of clinical research operations.

Every section maps to a specific stage using the real process terminology your team uses. Not generic CRM advice. Not healthcare-washed Salesforce content. The actual clinical research process — from RFP/Protocol to enrollment — mapped to what should be in your Salesforce org at each step.

01
Opportunity & Feasibility
RFP intake · CDA exchange · Feasibility survey · Complexity scoring · ACV calculation
Stage Leakage Checklist
  • Is protocol data extracted automatically into the Clinical Study object — or entered manually field by field?
  • Is CDA status tracked in a dedicated field — or buried in activity history?
  • Does your feasibility survey live in Salesforce or in email and Excel?
  • Does the Opportunity have a complexity score, or is pricing a judgment call?
  • Is ACV calculated in Salesforce or reconciled in a spreadsheet after the fact?
Key Salesforce Objects for This Stage
  • Clinical Study object — sponsor, TA, phase, protocol synopsis, complexity score
  • CDA fields — sent date, signed date, expiry date
  • Feasibility Survey object — site responses, patient prevalence, timeline
  • ACV formula fields — per-patient fee, site count, duration, amendment buffer
02
Site Selection & Qualification
Site Selection Visit (SSV) · PI commitment · Site qualification scorecard · Study-Site junction object
Stage Leakage Checklist
  • Is the SSV tracked in Salesforce with date, type, outcome, and follow-up actions?
  • Is PI availability, CV status, and GCP certification date in Salesforce?
  • Is there a junction object connecting Studies to Sites with per-site milestone status?
  • Is site qualification a scored, structured decision — or an undocumented judgment call?
Key Salesforce Objects for This Stage
  • Site Account — infrastructure, TA experience, staff capacity, historical enrollment
  • SSV Milestone object — date, type (remote/in-person), outcome
  • PI Contact record — availability, CV status, GCP certification date
  • Study-Site Junction — links Study to Site with per-site status and scoring
03
Study Startup & Regulatory
CTA & budget · Regulatory packets · IRB/IEC submission · SIV · Greenlight %
Stage Leakage Checklist
  • Is CTA negotiation status, execution date, and budget version tracked in Salesforce?
  • Is the regulatory packet checklist — Form 1572, CVs, financial disclosure — tracked per site with automated flags for missing items?
  • Is IRB/IEC submission and approval tracked with dates and amendment history?
  • Is SIV a tracked milestone or recorded as a note after the fact?
  • Is Site Greenlight Percentage calculated automatically and visible on a real-time dashboard?
Key Salesforce Objects for This Stage
  • CTA tracking fields — negotiation status, execution date, budget version
  • Regulatory Packet object — document checklist, missing document flags per site
  • IRB/IEC Submission object — submission date, approval date, expiry, amendment log
  • SIV Milestone — scheduled date, completion date, training attestation
  • Site Greenlight % — formula field: activated sites / total selected sites
04
Patient Recruitment & Pre-Screening
Sourcing & outreach campaigns · Pre-screen questionnaire · Pass/fail scoring · Channel performance
Stage Leakage Checklist
  • Are recruitment campaigns and channels tracked in Salesforce with leads generated and cost per qualified referral?
  • Is the pre-screening questionnaire managed in Salesforce — or handled via email, paper, or a separate tool?
  • Are pre-screen pass/fail scores and failure reason codes captured in Salesforce?
  • Is there a site recruitment velocity dashboard showing referrals per week vs. target with automated alerts below threshold?
Key Salesforce Objects for This Stage
  • Recruitment Campaign object — strategy type, channel, launch date, leads, cost per referral
  • Pre-Screen record — questionnaire responses, pass/fail, failure reason code
  • Site recruitment velocity field — referrals per week vs. weekly target
  • Channel performance dashboard — qualified referrals and conversion rate by channel
05
Screening & Enrollment
ICF tracking · Screen failure log · Enrollment velocity · Forecast vs. actual — operational visibility only, no PHI
Stage Leakage Checklist
  • Is ICF status tracked in Salesforce as an operational visibility data point (no PHI)?
  • Is the screen failure log in Salesforce with reason codes and aggregate fail rates per site?
  • Does Salesforce show an enrollment dashboard with velocity, enrolled vs. target, and forecast vs. actual?
  • Are there automated alerts when sites hit enrollment milestones or exceed screen failure thresholds?
Key Salesforce Objects for This Stage
  • ICF tracking fields — consent date, ICF version, site (no PHI stored)
  • Screen Failure log — reason codes, aggregate counts per site
  • Enrollment record — enrollment date, site, enrolled vs. target
  • Enrollment Dashboard — velocity, screen fail rate, forecast vs. actual by site

The Clinical Research
Salesforce Maturity Model

Five stages of Salesforce maturity mapped specifically to clinical research operations. Tells you exactly where you are and what the next stage requires.

Stage 1
Spreadsheet Dependent

Salesforce tracks BD opportunities only. Everything after Close-Won — feasibility, startup, site tracking, regulatory, recruitment, enrollment — lives in spreadsheets and email threads.

Stage 2
Partial Pipeline Coverage

Opportunity and basic site data in Salesforce. Feasibility may have a custom object but is not automated. Study startup is largely manual. No Site Progress Tracker. No Greenlight % visibility.

Stage 3 — Most CROs
Connected but Incomplete

A Clinical Study object exists. Study-Site Junction may be built. But the BD-to-Ops handoff is still manual, regulatory packet tracking has gaps, recruitment and pre-screening are outside Salesforce, and enrollment visibility is limited or missing.

Stage 4
Five-Stage Coverage

All five stages are structured in Salesforce. Handoffs are automated. Regulatory packet completeness is flagged automatically. Recruitment and pre-screening are tracked. Enrollment dashboard is live. Leadership trusts the data.

Stage 5
AI-Ready Operations

Clean, standardized data across all five stages. Historical site enrollment data structured. AI applications — site matching, IRB timeline prediction, enrollment forecasting, screen failure pattern detection — deployed on a trustworthy data foundation.

Three people who should
read this guide.

🛠️

Salesforce Admins at CROs

You know the platform but have never run a study startup. This guide gives you the clinical domain context to design the right objects and workflows for each stage — before you build the wrong thing and have to rebuild it.

📊

Clinical Ops & Startup Leaders

You know where the operational gaps are but can't always articulate them to your Salesforce team in architectural terms. This guide gives you the vocabulary, the stage-by-stage framework, and the evidence to drive the conversation.

💼

CRO Executives & RevOps

You approved the Salesforce investment and aren't seeing ROI across the full clinical lifecycle. This guide quantifies what the current gaps are costing and gives you the framework to build the business case for fixing it.

Read the guide. Found the gaps.
Ready to fix them?

The guide shows you what to look for. The Workflow Audit tells you exactly where your Salesforce coverage has gaps in your specific org — with a stage-by-stage gap analysis, AI-readiness score, and a prioritized 30-day roadmap. Delivered in 48–72 hours.

$2,500 Flat fee · 48–72 hr delivery Book the Workflow Audit →